Including alt text also makes your emails more accessible. It helps provide context to your prospect if your images are blocked or disabled by email servers. Always write the email so it can stand without the image and use alt text as a fail-safe.Īlt text is a simple description of an image, usually restricted to one or two words but enough for the reader to understand what should be there. When sending out emails to prospects, you need to have safety buffers in place if your embedded images fail to load. Make sure it has a point, like showcasing a product feature or building your customer relationship.Ī/B testing can help you determine what types of images work best. Don’t use images for the sake of having an image in your email. On the other hand, avoid unrelated pictures like stock images of people smiling. Younger millennials and Gen Z may react differently to a GIF or a meme than other clients. What gets your prospects’ attention will depend on who you’re targeting. Find this out by running some tests to learn the smallest image size that still displays well in HD. If you send emails to the type of prospect that’s likely to have an HD screen (such as designers), you’ll want to make sure your images display beautifully on these screens. You’ll also want to bear in mind the rise of HD screens.
If you need to resize your image manually to keep your email size down, use a compressing tool like TinyJPG or Adobe Photoshop. Embedding images that are a maximum of 600 pixels wide on a desktop (and displaying at 320 pixels on mobile devices) will ensure they appear correctly no matter how your prospect is reading your email.Įmail providers like Gmail will recommend the “best fit” for your image based on pixels and file size. The most common screen size is 1920 x 1080 pixels. Ultimately, how your image is displayed will depend on your prospect’s screen size. This will help it land in your recipient’s inbox and load as quickly as possible when opened. Keep your embedded image’s size as small as possible without reducing the quality of the file. Keep your file size small to improve deliverability Other image files like SVP, PSD and GIFs will also display on most platforms if they are embedded correctly. These are widely accepted by most email clients and give your image the best chance of getting seen. If you are sending emails to prospects who mainly use platforms like Microsoft and Gmail, choosing a raster image file type (JPEG, PNG and GIF) is a safe option. This is where knowing your audience will help you. Some email platforms are picky about what images they will display in a message. Pick an image format that will work on (most) prospect’s email servers Here are five tips to create successful emails with embedded images. For example, Google’s image blocking feature means that when an email lands in a Gmail user’s inbox, they can choose to block the image by default.ĥ embedding email best practices to help avoid the spam filterĮmbedding images into emails can create a smooth experience for your recipients. Some email providers have given people the option to block images from appearing on their emails altogether, so even if they are embedded, they won’t appear. However, you need to be aware of some limitations when embedding images. Email providers are increasingly wary of linked images or attachments that look suspicious. Service providers are also less likely to mark emails containing embedded images as spam. Embedding images saves prospects from downloading the image separately.
Unless your recipient needs to easily save the image to their device or open and enlarge it, it’s often more convenient to embed images. The file size, location and type of image that you choose will determine how your prospect’s email platform displays the file. An image that’s embedded into the email’s code so it displays automatically in the body of the email. This method is ideal when the file needs to be preserved.Įmbeds. Your prospect receives the image as an attachment with its original size and shape. An image is attached as a separate file from the email’s HTML code. There are two main ways that digital marketers and salespeople usually send emails with images out to their email lists:Īttachments. Embedded images do not need to be downloaded by the recipient and are displayed automatically in the email body. Why embedding images in emails can make your message more engagingĮmbedding images in emails is when code is added to a message so the email displays images along with its text.